The Evidence

As part of my redemption I needed to accept all my vices, manifested in my advertising works – inspiring both shock and awe in equal degree. So here’s a collection of some of my darkest and most devious ideas, seen before only by me and my enabler – my advertising design lecturer at Lasalle College of the Arts (OK some other people might have seen it as well). My hope is that you won’t judge me for my habit, but understand where I’m coming from and why I have no control over my ADdiction. (Click thumbnails for larger view)

This is some of the work I’ve done through the course of my internships and now my job -

JWT Christmas Card –

The JWT Christmas card, to be sent to clients of the agency, was an interactive game where users could throw christmas related things at caricatures of key JWT staff. See the screenshots below.

Red Dress Run

The Hash House Harriers are a club in Singapore that organise an annual Red Dress Run which gets people to dress up in red dresses (yes the men!), run and drink beer. This poster uses the beer-goggles idea to show the run in a humorous way. The poster was meant to publicize the run amongst club members who already knew about the run and would recognize the event immediately from the poster.

JWT Blog

When JWT was moving its offices it launched a blog and I got to work on the copy for the sections that remain unchanged (About Us, The Building, The Hood) and early articles for the parties and events section. You can have a look at my work available at – www.onthemove.com.sg

HSBC

A press ad for LG airconditioners

Dabur Honitus

Packaging design for Dabur Honitus, a herbal honey based cough syrup. The first is the packaging for the syrup, where as the second and third are adaptations for tablets and paste respectively. The fourth image shows packaging design for lozenges and the final is a logo designed for “effective ayurveda”, a logo to denote that the medicine is both herbal and honey based.

This is some of the work I did during my 3 years at Lasalle College of the Arts -

Campaigns

Coke Zero

Problem : Coke Zero doesn’t seemed to have gained the popularity or loyal following of Regular Coke.

Solution : Create a campaign which establishes Coke Zero as a brand with a strong identity of its own. Play on the idea of “Not Sugar Coated” – the drink has no sugar, which allows for a nasty play on words. Campaign comprises of print, flash banners, viral videos and a Facebook page.

eBay Singapore

Problem : ebay doesn’t seem to have caught on amongst the youth of Singapore, unlike in other parts of the world. This might be because the items listed are pretty tame/mundane compared to the kind of reputation ebay has developed for having everything from the common to the bizarre (again boils down to popularity).

Solution : Remind the youth that ebay is a place where you can make money off things you don’t want/need (attractive prospect for young people). A microsite for eBay Singapore accompanied by an EDM and flash banners (in-progress) was designed that encourages the youth to use eBay by offering a place to sell your unwanted gifts (thereby positioning it as a place to make money off stuff you don’t want)

Unifem Discount Card

Problem : The United Nations Fund for Women (UNIFEM) offers a discount card which allows for a discount at selected retail outlets, a part of which goes to UNIFEM. They need people to sign up for this card.

Solution: Combine the ascpects of shopping and the seriousness of the issue. But more importantly use in-store receipts and signposts to create maximum impact by targeting the audience when they’re shopping itself . (Be sure to read the fine print on this one.)

Ipod touch

Problem : Launch of the new ipod touch (this was done a while back when the ipod touch was first launched in Singapore).

Solution : Campaign derived from the idea that the ipod touch far outweighs its competition in terms of technology and people not using it are suffering from an epidemic where they’re “stuck in the past” so to say. Comprises of newspaper advertorials, print ads and a concept for a charity.(minor tweaks forthcoming in the layout for print – but you get the basic idea.)

simpadv

Print

Nature Presents

A humorous take on this beautiful range of handmade paper. (Art Direction – Akanksha Jain)

Zig Markers

Zig dual-tipped markers personified as 2 characters (representing the 2 tips) who complement each other to get into a host of adventures. Possible minisodes and comic-strip in the works. (illustration – Keshav Bhat)

Long’s horseradish

Print campaign for Long’s horseradish, a family owned business whose assets are its deeply rooted tradition of making fresh horseradish. The process of making the sauce is compared to the mining of a diamond. (Art Direction – Akanksha Jain)

Create Not Hate

Create not Hate is a UK-based agency that encourages the creative industry to hire youths affected by gun and knife crime. See the before and after shots below. The pull of a lever fills in the blanks. Try and read the phrases before and after the blanks are filled to uncover the meaning. (Art direction – Akanksha Jain)