If the world of smart phones were high school then Apple would be the popular head cheerleader and Microsoft would be the head, and probably only member, of the stamp collector’s club (I mean how is this the same company that makes and markets the Xbox??!).
But there’s something different about their latest (and some might argue – last) attempt at taking the smart phone market by storm. It seems like they actually know what they’re doing this time. For once they seem like they really have a plan.
On first view it seemed odd that any marketer would parody the idea that we spend too much time on our phones while trying to sell us umm a phone. I mean it gives me the impression that their phone maybe isn’t as interesting or apptastic as the iphone or android. But on further viewing (and after having someone explain to me that the simplicity of their interface actually makes Windows 7 phones a lot more user-friendly), I got it.
Maybe it’s my instinct to eternally root for the underdog (or maybe I’m just hopped up on the candy bar I ate for lunch) but I love that their insight is so human and relatable and just plain funny. Plus it’s a bit of a teaser. I may not buy the phone but I’m gonna be scanning the reviews to find out just how it’s going to ‘save us from our phones’. Could Microsoft, dare I say it, become cool? Sadly, I feel like most people would come to the same initial conclusion that I did (just wish they had been a bit less subtle about how user-friendly it is). So despite a pretty neat campaign I think it might be too smart for its own good.
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