Don’t get me wrong, I think the ad is hilarious, but am I the only one who feels like everyone on Diesel’s marketing team is a 19 year old, beer pong loving, football obsessed frat boy (from hereon referred to only as 19YOBPLFOFB)? First the whole stupid > smart thing, and now this.
Ass kicking is so 2010, walking is so 2000 and then (what? Joaquin Phoenix can fake rap and I can’t??) – the insight is definitely new. It works for Diesel. All they had to do was make sure they came off as cool to the afore mentioned 19YOBPLFOFBs and I think they succeeded (mind you I myself am not a 19YOBPLFOFB so this is just speculation on my part). Its funny, well shot and will probably go viral – which pretty much equates to job well done.
On a side note the campaign is a total 360 – TV, print, web (they’re definitely making sure people take their kick ass message seriously). Check it out here.
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