Everybody’s got to have gotten a whiff of the Old Spice guy by now. And if you’ve been following the man’s every move like I have, then you’ve probably seen more than a few of his personalized video responses to certain members of the twitterverse (celebrity or otherwise).
Best part about the smooth talking, semi-naked man who your man could smell like is that even after watching about 50 odd videos of him, he still seems fresh. I mean apart from the fact that he literally looks like he’s stepped out of the shower in each of the videos, the humour doesn’t go downhill as you’d expect it to after say take #43.
Which says a lot about a creative team that’s coming up with this comedy gold in real time. And a client who has just the right combination of guts and faith in his creatives to give this the go ahead. I mean apart from the fact that this has set the standards for social media advertising (this is for you, scoffers of social media experts), does anyone actually remember that Old Spice is kind of like your grandfather’s go-to brand…??
Seriously, someone give these guys their own show.
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