The AD your AD could smell like

Everybody’s got to have gotten a whiff of the Old Spice guy by now. And if you’ve been following the man’s every move like I have, then you’ve probably seen more than a few of his personalized video responses to certain members of the twitterverse (celebrity or otherwise).

Best part about the smooth talking, semi-naked man who your man could smell like is that even after watching about 50 odd videos of him, he still seems fresh. I mean apart from the fact that he literally looks like he’s stepped out of the shower in each of the videos, the humour doesn’t go downhill as you’d expect it to after say take #43.

Which says a lot about a creative team that’s coming up with this comedy gold in real time. And a client who has just the right combination of guts and faith in his creatives to give this the go ahead. I mean apart from the fact that this has set the standards for social media advertising (this is for you, scoffers of social media experts), does anyone actually remember that Old Spice is kind of like your grandfather’s go-to brand…??

Seriously, someone give these guys their own show.

When good ADs go bAD

Don’t you just hate it when good ads turn evil? I mean take for instance this masterful piece of film-making from noted director Alejandro G Inarritu (21 grams, Babel) for Nike’s world cup campaign. It’s been notching up youtube views faster than English fingers can go up to point at a certain Uruguayan referee. And been attracting quite a bit of envy from fellow creatives as well.

But when something peaks too soon, *cough* cough*Argentina*cough* cough*, its got no where to go but down. So comes the news of the curse of the Nike ad. One by one, each and every one of the players in the ad have unceremoniously been dumped out of the WC (Apart from Ronaldinho. Who, holy mother of vuvzelas, didn’t even make the squad!!). I mean surely this must also explain Roger Federer’s horror run of form. Oh all I can do is keep my fingers crossed for Homer Simpson now!

But on a serious note, do I believe in curses and other oddities of the paranormal kind? Hah, not even going to dignify that with an answer. *snigger*snigger*

P.S. My pick for the WC has been Spain from the start. And since none of their players feature in this career killer of an ad, I think they’re lookin’ good for the finals!