It’s been some time since I updated this. Make that a really, really long time. It’s not that nothing’s been happening in Adland or I’ve been weaned off my ADdiction, but as a fresh graduate transitioning into full-time professional and embarking on the journey to becoming successful copywriter extraordinaire, it’s hard to find time to update things!! OK, so I got lazy.
But I was going to try and pretend that the last couple of months didn’t really happen and start afresh. Not pick up where I left off. Or post a backlog of stuff that had caught my eye over the last few months. Try and resist the urge to post this really cool stunt for Coke, which anybody who hasn’t been living in a cave for the last few months has to have seen.
But I just couldn’t resist.
This just climbed to the top of my all-time wish list (of things I can’t possibly have).
I love that a brand like Coke, which doesn’t particularly need to do a lot to market itself is going the guerilla/viral route. For me, this works a lot better than their earlier “Oh-there’s-a-magical-world-of-fairies-and-gnomes-inside-our-vending-machines” ad, (which I never quite understood the hype about) for the same campaign. It’s just so much more real and actually put a smile on my face (which, I repeat, the earlier TVC never managed to do, despite everyone thinking that it’s just the cutest thing ever!!!). OK I’m done now.
